Taylor Swift lent her voice to an uplifting promotional video for NBC’s coverage of the 2024 Summer Olympics, where she lauded the achievements of three standout US athletes: gymnast Simone Biles, swimmer Katie Ledecky, and sprinter Sha’Carri Richardson. The promo, which aired during prime time on Saturday, August 3, featured Swift’s 2015 hit “Style” as a backdrop to scenes of each athlete competing in Paris.
“Show the world who you are, especially when all eyes are on you,” Swift narrated, emphasizing that greatness comes in many forms and inspires future generations. The video included an introductory quote from Coco Chanel and showcased powerful images of Biles executing a vault, Richardson striding confidently on the track, and Ledecky dominating in the pool.
Swift’s narration continued, “Pursue your passions, love what you do, and own your style, no matter what form it takes.” The video culminated with Swift invoking the names of the athletes as footage of their joyful medal-winning moments played, celebrating their distinct contributions to American sports and their exceptional performances in Paris.
Additionally, Swift shared her enthusiasm on social media, expressing eagerness to support the athletes from home and highlighting the significance of their achievements on such a grand stage. This promo was part of a broader NBC campaign that also featured other prominent US athletes, set to the soundtrack of Swift’s live performance of “…Ready for It?” from The Eras Tour, further showcasing her involvement with Olympic promotions.
View Taylor Swift’s heartfelt tribute to Olympic greatness on her X (formerly Twitter) profile.
"Never be afraid to show them who you are…especially when the whole world is watching." –@taylorswift13
— NBC Olympics & Paralympics (@NBCOlympics) August 3, 2024
Katie. Sha'Carri. Simone. They'll never go out of style.
Primetime in Paris: Tonight at 8/7c on NBC and Peacock. #ParisOlympics pic.twitter.com/uc9ZZ9wGuT
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