Snoop Dogg, an acclaimed rapper and songwriter with a significant influence in the Web3 domain, recently introduced the ‘Passport Series’ NFT to coincide with his upcoming world tour. This unique digital asset invites fans to join Snoop on his global journey, offering a behind-the-scenes glimpse of the musical tour.
As Snoop prepares to share his signature style of music with fans worldwide, he has unveiled an innovative form of NFT that allows his audience to accompany him virtually. The ‘Passport Series’ is a pioneering ‘evolving tour collectible’, offering holders an unprecedented chance to gain a backstage view of life on tour with the music legend.
The ‘Passport Series’ NFT is now available for purchase through a dedicated website. For a modest fee of 0.025 ETH or $46 on the Crossmint platform, fans can buy this unique collectible using a crypto wallet. Once acquired, holders will have access to regular tour updates, including videos and photos, complimentary art airdrops, music and merchandise access, and priority minting for future releases.
Transient Labs, a Web3 development studio, developed these innovative assets in a deal brokered by the WME talent agency. Snoop Dogg expressed his enthusiasm for this project, saying, “With the Passport Series, I can give my fans the opportunity to travel the world with me — no one’s ever done that.”
A known advocate for Web3 technologies, Snoop Dogg continues to leverage this innovative tech to connect with his fans. From planning to transform Death Row Records into a Web3 record label to performing as their Bored Ape NFTs at the VMAs alongside rap icon Eminem, and setting up a residence in the Sandbox Metaverse, Snoop Dogg is leading the way for music artists to explore the potential of Web3 and NFTs.
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