A panel of notable Latin music industry insiders gathered during Billboard Latin Music Week 2023, sharing their unique perspectives on navigating the evolving world of music without the backing of major labels. The session, aptly titled “Indie Titans: Voices of Change,” sponsored by Lexus, unveiled the insights of some of the most influential independent figures in the Latin music scene.
On October 3, this power-packed dialogue featured the participation of Rancho Humilde’s CEO, Jimmy Humilde; Federico Lauria, the driving force behind Dale Play Records; and George Prajin, the CEO of Prajin Parley and manager of the upcoming sensation, Peso Pluma. Orchestrating this enriching conversation was Leila Cobo, Billboard’s leading authority on Latin content.
Highlighting a few memorable nuggets from the discourse:
- Jimmy Humilde’s Motivational Drive: “Beginning from absolute scratch – no influence, no capital, no acknowledgment – we’ve earned our position through diligence, hard work, and determination. I emphasize to every artist: never surrender. Your resilience motivates me to persist.”
- Federico Lauria on the Merit of Independence: “Independence is invaluable, granting us the unmatched agility and responsiveness to meet market demands swiftly – our most prized attribute.”
- George Prajin Emphasizing Depth: “Over time, I’ve realized that spreading oneself thin diminishes the commitment to each artist. Now, we’ve transitioned to a more boutique approach, choosing only a select few, ensuring quality and dedicated focus.”
The week was initiated in style with Billboard’s Latin Power Players Event held at the elegant Pao by Paul Qui. An exclusive networking evening, it paid tribute to the stalwarts of the Latin music industry. Lexus further enhanced the evening’s ambiance with an exclusive display of their latest offering, the Lexus TX.
Echoing the vibe of the entire week, the Power Players Cocktail Reception on October 2, 2023, in Miami Beach, Florida, set the stage for the crescendo event – the 2023 Billboard Latin Music Awards, broadcast live from Miami’s Watsco Center.
Billboard’s Latin Music Week, a prestigious event running for over three decades, stands as the premier gathering of the Latin music industry, spotlighting the dynamism and vibrancy of Latin music and its influencers.
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