The Recording Academy broadens its horizon for future music leaders
The Recording Academy has revamped its Grammy U program in a big step towards inclusivity. The academy has lifted its stringent rule that members must be full-time college students. Instead, a new membership track has been introduced for budding music professionals between the ages of 18-29, regardless of their educational background.
Previously, the requirement was clear cut: membership was reserved for full-time students pursuing formal degrees. Today, the door stands open for not only part-time college-goers or certificate program participants but also professionals and creatives chasing their musical dreams.
Harvey Mason jr., the CEO of the Recording Academy, voiced his enthusiasm for the change, emphasizing their commitment to nurturing the next generation of music creators, irrespective of their chosen path.
Jessie Allen, a proud member of Grammy U’s inaugural class and the program’s current senior director, echoes this sentiment. “Diverse paths lead to success. Our objective is to mirror the vast and varied landscape of the music industry,” she said. According to Allen, removing the academic prerequisite broadens opportunities for a wider demographic, including those facing financial hurdles, business entrepreneurs, and touring artists.
Allen is no stranger to the gray areas of the previous rule, noting it often posed questions about technical schools and part-time students. The shift, she believes, is an organic evolution, in line with the times and the dynamic nature of the industry.
However, inclusivity has its boundaries. While broadening its membership, the Academy emphasizes that applicants must be proactive in their musical pursuits and require an industry recommendation. Allen underscores the term “active” to highlight their focus on genuine passion and effort in the realm of music.
The program, despite its expansive approach, imposes an age cap of 29 for this new category. Allen defends the decision, explaining that Grammy U events aim to foster a sense of community among peers, and they want to offer experiences that resonate with attendees.
Achievements of Grammy U alumni, such as Michael Repper’s Grammy win for best orchestral performance, spotlight the program’s success. Over the years, the program has garnered a membership of more than 32,000 with activities ranging from master classes and SoundChecks with renowned artists to mentorship opportunities with top music corporations.
Interested in joining the Grammy U community? Learn more and apply at grammyu.com.
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