Harrison Ford, music icons, and pure advertising chaos—this year’s Super Bowl ads had it all.
Super Bowl LIX is in the books. The Philadelphia Eagles soared to victory over the Kansas City Chiefs in a 40-22 showdown at New Orleans’ Caesars Superdome, but let’s be honest—not everyone was watching for the football. For a massive chunk of the audience, the commercials are just as important (if not more so) than the game itself.
And this year? Oh, this year delivered. From Harrison Ford dropping wisdom in a Jeep, to Seal singing about Mountain Dew, to Bad Bunny stealing Ritz crackers, 2025’s Super Bowl ads were an insane mix of nostalgia, comedy, and pure star power.
So, which ones actually ruled the night? Here’s our top 10:
10. Little Caesars – Flying Eyebrows & Eugene Levy’s Perfect Delivery
Pizza and comedy go hand-in-hand, and Eugene Levy proved that yet again. In this bizarre ad, Levy’s eyebrows literally took flight—joining a flock of mustaches from the Pringles commercial in some kind of airborne hair revolution. If nothing else, it gave us a surreal new Little Caesars tagline: “What a hair-raising coincidence.”
9. Booking.com – Muppets on Vacation
Listen, you cannot go wrong with The Muppets. Booking.com pulled out all the stops, bringing Kermit the Frog back to his banjo-strumming roots, Gonzo launching into the sky, and Miss Piggy demanding luxury accommodations. Statler and Waldorf hated everything, obviously.
8. UberEats – McConaughey, Greta Gerwig & A Century-Long Food Conspiracy
Matthew McConaughey dropped his usual “alright, alright, alright” and instead gave us a full-blown conspiracy theory about how football was secretly invented just to sell more food. With Greta Gerwig, Martha Stewart, and Kevin Bacon thrown into the mix, this one had the perfect amount of chaos.
7. Mountain Dew Baja Blast – Seal Becomes… A Seal?
Just when we thought we’d seen it all, Seal went full CGI and became an actual seal to sing a “Kiss From a Rose” parody called “Kiss From a Lime.” Yes, this really happened. Even Becky G was baffled, calling it “the weirdest thing I’ve ever seen.” Same, Becky. Same.
6. Dunkin’ – DunKings 2: The Movie
After last year’s Dunkin’ Super Bowl ad was a massive hit, Ben Affleck & Co. brought us an even bigger sequel—this time, as a “Battle of the Coffee Brand Bands” movie trailer. Featuring cameos from Bill Belichick, Donnie Wahlberg, Druski, and even a Jay and Silent Bob reunion, this one was pure Boston-fueled madness.
5. Ritz – The Salty Lodge, Featuring Bad Bunny & Aubrey Plaza
“These are our people,” deadpanned Aubrey Plaza, leading us into a surreal lodge where smiling was outlawed and Ritz crackers were practically worshiped. Michael Shannon played the perfect sidekick, while Bad Bunny broke every rule—grinning like an agent of chaos, performing sleight-of-hand cracker magic, and just generally being a star.
4. Häagen-Dazs – Fast & Not-So-Furious
The Fast & Furious crew swapped street racing for ice cream, and somehow, it worked. Vin Diesel and Michelle Rodriguez cruised down a scenic highway, taking things way too chill while Ludacris yelled at them from another car, wondering what happened to their actual need for speed. Bonus points for using Smokey Robinson’s “Cruisin’” as the soundtrack.
3. Hellman’s – When Harry Met Mayo
Billy Crystal & Meg Ryan reunited in Katz’s Deli to recreate the legendary “I’ll have what she’s having” scene from When Harry Met Sally—but this time, it was all about mayonnaise. And just when we thought it couldn’t get any weirder, Sydney Sweeney popped in to deliver the punchline. 10/10 for nostalgia, but also… what did we just watch?
2. Novartis – The Breast Cancer Awareness Ad That Actually Mattered
Super Bowl ads are usually over-the-top, but Novartis took a different route. Hailee Steinfeld and Wanda Sykes (a breast cancer survivor) delivered a powerful PSA on early detection, tricking us into thinking it was just another ad about boobs before shifting into something far more important. This one actually meant something, and that alone earns it a top spot.
We’re Incredibly Proud of You, Hailee Steinfeld! @HaileeSteinfeld WoHoo! 🥳🎉
— All About Hailee Steinfeld (@About_Hailee) February 10, 2025
First Ever Novartis @Novartis Commercial Ad at NFL @NFL Superbowl. Amazing.👏
Ladies, Your Attention Please, and Feel Free to Visit! Thank You. 🔗 https://t.co/Pe2lKosVvx and Follow… pic.twitter.com/C0KhpZkukO
1. Jeep – “Owner’s Manual” Starring Harrison Ford
Harrison. Freaking. Ford.
Instead of going for comedy or over-the-top spectacle, Jeep played it cool—delivering a two-minute short film directed by James Mangold (Indiana Jones and The Dial of Destiny). Ford, effortlessly legendary, spoke about choosing your own path in life, before hopping into a Jeep and casually roasting Ford Motor Company with the line:
“This Jeep makes me happy… even though my name is Ford.”
That’s it. That’s the tweet. That’s why this is the best Super Bowl ad of 2025.
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